What if snow-covered slopes were not just a place to visit, but where dreams could become reality?
The brand Winter Sports was born out of passion for these sports and the deep conviction that everyone can master the slopes with confidence and joy. It brings a modern approach to teaching skiing and snowboarding that not only teaches you technique but also guides you from your very first hesitant turn all the way to the unforgettable feeling of freedom in the mountains. “With us, it’s not just about lessons – it’s about experiences that move you forward, open new possibilities, and leave a mark in your memory as deep as freshly ridden powder snow.”
Could you briefly introduce yourself?
Of course, my name is Michal Janšta. I have been a skier and snowboarder for 23 years, 5 of which I’ve been dedicated to these sports professionally. I’ve gained experience both at home and abroad. I consider my most valuable experience to be my collaboration with an Austrian ski school, where I had the chance to work closely with the management and mutually inspire each other.
Could you tell us what led you to create the brand?
Since childhood, I’ve explored beautiful mountain locations, first in our country and later abroad. The mountains grew close to my heart not only for their beauty but also for the countless opportunities they offer. Over time, I tried different paths, but eventually, I returned to what I love. The desire to improve and bring joy led me to dedicate myself professionally to these sports while also continuing to work on my own development. “It’s a bit funny that the creation of this brand was partly inspired by a painful fall when, at the age of six, I tried to teach myself to snowboard without expert help. Luckily, my next lesson was under the guidance of an experienced instructor,” adds the founder of Winter Sports.
What characterizes your brand, how does the teaching work, and what sets you apart?
I’d like to start with our standards, which clearly include an individual and personal approach, focusing on the customer’s wishes. We specialize in teaching both children and adults. It is also possible to arrange lessons for so-called “style tuning” to achieve a better riding experience. At the beginning of each lesson, we first assess the current skill level, based on which we choose and perform suitable exercises to achieve the best possible results. During the lesson, we continuously evaluate partial goals and adjust the plan as needed. At the end, there is a summary and evaluation. The client then takes away advice on what to focus on during further training. For me personally, feedback is important as it is very valuable for providing high-quality services and support. Children also receive a small token after lessons as a reminder of their beginnings. The goal is to strengthen their relationship with sport and nature and motivate them toward further growth—not only in sports.
What are your future plans?
I plan to expand my services to the summer season and offer customers the opportunity for active recreation.
What message would you like to leave for the readers at the end?
I would very much like to thank you and the residents of Hlinsko for the time devoted to this article. I’ll be pleased if we meet at lessons or even on another occasion. If this article has caught your interest, don’t hesitate to contact me so I can tell you more about potential collaboration.